CONTENT

This web site has the following in the homepage, "Mon - Fri 800 AM - 500 PM Saturday 800 AM - 1200 PM." We noticed that the web page also stated " We are a small family owned auto, truck and motorcycle dealership established in 1967, located at 1613 Franklin Street, Center Point, Iowa since 1986 - just 10 miles north of Cedar Rapids on US Highway 27 Avenue of the Saints." It also said " We also have a display lot at 300 Franklin Street in Center Point with additional inventory and American Steel carport displays which we also sell. 2008 IIADA Quality Dealer of the year." The header had David A Farmer Inc. as the highest ranking optimized keyword. It is followed by used cars, used truck, and auto dealers which isn't as ranked as highly as David A Farmer Inc.. The next words dafarmer.com uses is auto sales. pre-owned car was included and might not be understood by search parsers.